Photo by Mohamed Nohassi on Unsplash

“There is no purpose to purpose.” — Michael Gerber

That quote sounds pretty strange, doesn’t it? Isn’t purpose what all the “gurus” tell us we need to discover? A popular book title is, “Find your Why: A Practical Guide for Discovering Purpose for You and Your Team.” (Whew! Whatever happened to nice, short titles like “The Sun Also Rises?”)

Gerber clarifies his quote later in the book when he says:

“We (his company) has a purpose — to create. And creation does not need anything other than itself to justify it.”

Trying to figure out one’s “Why” could be because one hates their work. If someone is trying to justify a boring and meaningless job, a purpose exercise may be worth it.

It could be that all you need is to be able to rejoice in the creation process alone. Attaining a goal can often be a letdown. It’s the pursuit of a goal that is its reward. I guess Gerber is right.

Artists create worlds they imagine in their minds. They create powerful messages to share their emotions with others. They find purpose in the joy of creation.

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