The Bill Alexander Dream

Mission:

To Teach The World To Paint

Within a few hours you will have a finished painting.  It does not take weeks or months to complete.  Speed of painting is one reason this style has become very popular, with people seeming to have less and less time to do all of the things they always wanted to do.

Philosophy:

Life is beautiful!  We share our love of life through expression on canvas.  Not only do we create beauty, we share our ability by teaching others.  We touch people’s creative souls.  Using Bill’s technique and the proper tools, success is guaranteed.

Definition:

The Wet-on Wet technique as interpreted by Bill Alexander is a method of oil painting where projects can be completed quickly and without the need for extensive mixing and blending of colors, and where fine drawing skills are not required.  The success of the method requires the use of specific paints, specially designed tools, and a particular set of procedures.

 

 

Inspiration: 

“Almighty Creative Power” Bill developed his painting technique because he’d seen people struggle when faced with a blank canvas.  His message is simple; creativity lies within us all.  The only thing mission is confidence.  Bill Alexander’s techniques are proven successful, helping millions to discover the “Magic of Oil Painting.”

Concept:

Over the years, Bill Alexander painstakingly developed the paints, tools, and techniques needed to create optimum painting success.  He discovered that thick, firm oil paints give the best results.  Thin paints smear, making his wet-on-wet technique impossible.  Along with his paints, Bill developed Magic White medium, the oil based undercoating which makes color control simple.He also developed painting tools never seen before; a 2 ½” brush and a large palette knife.  Y

ears of experimenting proved natural brushes made from boar bristle were superior to synthetic fibers.  The result!  Alexander brushes have excellent loading and application characteristics.Bill understood that thick, firm paints and larger brushes were essential if artists were to quickly put their ideas on canvas.  Using the tools and techniques Bill developed, an artist can experience the thrill of creativity in a spontaneous way.

Early in his career, Bill made his living selling paintings.  He instinctively knew that speeding up the process would allow an artist to generate more paintings which could then be sold at reasonable prices, making art for more accessible to painters and non-painters alike.